Creative

Creative may refer to:

Companies

Entertainment

Other uses

See also

Creative Technology Limited

Creative Technology Ltd. is a Singapore-based global company headquartered in Jurong East, Singapore. The principal activities of the company and its subsidiaries consist of the design, manufacture and distribution of digitized sound and video boards, computers and related multimedia, and personal digital entertainment products.

It also partners with mainboard manufacturers and laptop brands to embed its Sound Blaster technology on their products.

History

The firm began as a computer repair shop, where Sim Wong Hoo developed an add-on memory board for the Apple II computer. Later, they started creating customized PCs adapted in Chinese. A part of this design included enhanced audio capabilities, so that the device could produce speech and melodies. The success of this audio interface led to the development of a standalone sound card.

In 1987, they released a 12-voice sound generator sound card for the IBM PC architecture, the Creative Music System (C/MS), featuring two Philips SAA1099 chips. Sim personally went from Singapore to Silicon Valley and managed to get RadioShack's Tandy division to market the product. The card was, however, unsuccessful and lost to AdLib. Learning from this, Creative produced the first Sound Blaster, which included the prior CM/S hardware but also incorporated the Yamaha YM3812 chip (also known as OPL2) that was found on the AdLib card, as well as adding a component for playing and recording digital samples. The firm used aggressive marketing strategies, from calling the card a "stereo" component (only the C/MS chips were capable of stereo, not the complete product) to calling the sound producing micro-controller a "DSP" (for "digital sound processor"), hoping to associate the product with a digital signal processor (the DSP could encode/decode ADPCM realtime, but otherwise had no other DSP-like qualities).

Creative (song)

"Creative" was released in November 2008 as the third single from Leon Jackson's debut album Right Now. To promote the track Jackson appeared on the official BBC Children in Need 2008 show performing the song as an "exclusive" as this was the first time Jackson had performed the track. The song went onto debut at number 94 on the UK Singles Charts.

Release and promotion

The song was released in November 2008 as a digital download only through Syco and Sony BMG. To promote the song, Jackson appeared on the 2008 series of Children in Need where he performed the song in London.

Music video

The music video for "Creative" shows Jackson performing the song in front of a big band. Also, in the video Jackson is trying to impress a female which features in the video. Throughout the video the female does not pay much attention to Jackson but however towards the end of the video the female seems to pay slight attention to Jackson.

Critical reception

The BBC said:

New Zealand

New Zealand (/njuːˈziːlənd/ new-ZEE-lənd, Māori: Aotearoa [aɔˈtɛaɾɔa]) is an island country in the southwestern Pacific Ocean. The country geographically comprises two main landmasses – that of the North Island, or Te Ika-a-Māui, and the South Island, or Te Waipounamu – and numerous smaller islands. New Zealand is situated some 1,500 kilometres (900 mi) east of Australia across the Tasman Sea and roughly 1,000 kilometres (600 mi) south of the Pacific island areas of New Caledonia, Fiji, and Tonga. Because of its remoteness, it was one of the last lands to be settled by humans. During its long isolation, New Zealand developed a distinctive biodiversity of animal, fungal and plant life. The country's varied topography and its sharp mountain peaks, such as the Southern Alps, owe much to the tectonic uplift of land and volcanic eruptions. New Zealand's capital city is Wellington, while its most populous city is Auckland.

Somewhere between 1250 and 1300 CE, Polynesians settled in the islands that were to become New Zealand, and developed a distinctive Māori culture. In 1642, Abel Tasman, a Dutch explorer, became the first European to sight New Zealand. In 1840, representatives of the British Crown and Māori Chiefs signed the Treaty of Waitangi, making New Zealand a British colony. Today, the majority of New Zealand's population of 4.5 million is of European descent; the indigenous Māori are the largest minority, followed by Asians and Pacific Islanders. Reflecting this, New Zealand's culture is mainly derived from Māori and early British settlers, with recent broadening arising from increased immigration. The official languages are English, Māori and New Zealand Sign Language, with English predominant.